Our New MD
Congratulations to Dan Whitney who was promoted to Managing Director of The Minimart. It’s hard to imagine that only 14 years ago he was in artist management for the likes of Iron Maiden and Gun’s N Roses. Moving on to Sony Music Entertainment in 2001 he was responsible for managing release schedules and media campaigns for album launches within the Commercial Division. He received a nomination at the highly prestigious Music Week Awards in 2006 for the ‘Best Marketing & Communication Campaign of the Year’. Dan went from client to agency side in 2008 joining The Minimart and embarked on this new adventure. He also married a teacher, so that put an end to his rock and roll lifestyle!! So he claims!
Chris Sherwood – Account Director
We also welcome Chris, ex AMV, to The Minimart. After graduating in 2006 from Oxford University with a degree in Human Sciences, Chris turned his interests in human behaviour to the world of advertising after securing a place on the graduate scheme at Grey London. Chris gained a great breadth of experience working across some of their flagship accounts, ranging from P&G brands such as Lenor, through the Dairy Crest brands of Country Life Butter, Cathedral City Cheese and FRijj Milkshakes, to Macleans toothpaste and Poligrip denture fixatives for GSK. At the same time he also worked with the British Heart Foundation on an IPA Award winning campaign aimed at tackling childhood obesity. After 4 years at Grey, Chris moved to AMV BBDO to take the reins for two years on the Starbucks and Maltesers accounts. Chris is thrilled to have joined the team at The Minimart for the next phase of his career.
Nikki Chapman – Executive TV Producer
Nikki’s brings a very heavy ‘Little Black Book’ to The Minimart and her production experience stretches across both agency and production companies. Her passion for commercials began agency side at Saatchi & Saatchi. From there she moved into Post Production. Nikki’s worked in some of London’s busiest production companies, Bikini films, Great Guns and then finally to Park Village. She has developed & signed new talent along with Exec. Producing over 30 commercials in the last 4 years. Joining The Minimart has enabled her to pursue the ambition of working directly with clients and combines both her agency & production company producer skills. At the heart of her experience is her continued passion for creativity and she strives to achieve the best production values on all films. Plus she juggles all this with 3 children… aka The Smalls.
Theodore O’Mahony - Community Manager & New Business Co-ordinator
Theodore graduated in 2008 with a degree in Marketing & Management from Gloucestershire University. Even before he had started university he had gained valuable international experience working in Tokyo for Hilton Hotels in their New Business department. Since graduating Theodore has further built upon his international experience, he has worked in Bangkok for one of the country’s leading design agencies “Farm Group” working with international clients such as Bacardi and W Hotels. He maintains a wide-ranging set of marketing skills from New Business to Social Media. Interestingly he has also been a double in Snow White and the Huntsman.
Pippa Kennard – Director of Fun
Pippa was born and raised in California. She graduated from Bristol this year and with impressive work experience from both sides of the Atlantic. She was lucky and persistent enough to secure work experience as a Showcasing Host at London 2012 Olympics and Paralympics with iLUKA Limited. Her feisty, energetic personality made her a perfect fit for our new Director Of Fun opening.
Home grown talent
That’s how we like to do it here.
Congratulations to Isobel who was promoted from Director of Fun to Account Executive (her success in organising The Minimart Weekend in Montreux paid off) and to Daisy Carpenter who’s hard work has paid off and is now Account Manager on a number of our accounts.
P.S. Do check out Daisy’s advice on getting into advertising! Special mention to Marc Shelkin, Director of Twist or Stick for a great interviewing technique.