• As the new football season kicks off, The Minimart has been appointed to work with Women’s Aid on Football United Against Domestic Violence to highlight the rise in domestic violence around football matches by encouraging fans, clubs and players to show domestic violence the red card once and for all.

    Alarming research shows that when the England football team play during international tournaments reported incidents of domestic violence increase by a quarter on the day and more than 10 per cent the following day.

    The Minimart created the campaign name and identity and has shot two films: a hard hitting viral to highlight the core issue and a fundraising film to support ‘Charlie’s Big Challenge’, a 250 mile, seven day ultra-marathon being undertaken by TV presenter and Women’s Aid ambassador, Charlie Webster. The challenge will see her visit over 40 football clubs across the country with the goal of raising £100,000 for Women’s Aid and sending out the message that domestic violence has no place around football. She will be joined by footballers and other celebrities who will run sections of the route with her. Women’s Aid will be promoting the challenge at every opportunity, encouraging the public to get behind Charlie by sponsoring her to complete the challenge.

    The ‘Charlie’s Challenge’ film will air in the lead up to the event in January, while the viral will launch in the lead up to the World Cup in June 2014 for maximum impact.

    Show your support, sponsor Charlie at www.justgiving.com/charliesbigchallenge or text CBC to 70300 to sponsor Charlie and donate £3* to Women’s Aid

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  • The Minimart  weekend in Montreux was voted the best ever. The entire team were treated to the best Switzerland could offer. A Grand Hotel beside the beautiful Lake Geneva overlooked by magnificent mountains and a seminar in a castle. In a Dragon’s Den scenario 3 crack teams presented their ideas for the best new product/business idea that the agency will get behind and launch in 2013. A fabulous sum of money was awarded to the winners, Nikki, Natasha, Sampo and Daz. Honourable mention goes to the team who took being based in Soho to heart and treated us to a presentation dressed in towels. Nice try guys but we saw through you. Quite literally.

    This was also the first year that we introduced the Creative Star Awards. These were handed out to the ‘Best of’-Best Creative Concept to Daz and Baz for Maximilk, Best TV Campaign to Baz and Daz for Rubicon 2012, Best Design Awards to Alex for Maxifuel, Best Digital Creation to Sampo for his amazing work for Investec, Creative Energy Award went to Natasha, The Rising Star Award to Daisy, and special congratulations to her as she is now moved up to Account Manager.  Outstanding Contribution To Creativity to Duncan and last but by no means least, the best Social Content Award went to Ed for his Rubicon 50p Challenge Video.

    It was also a time to celebrate with our very own Dan who is now confirmed as Managing Director. Once he was looking after Iron Maiden and now he’s to looking after us; no difference there then.

    Like last year it was a baptism of fire for our newbies and this year it was no different as we welcomed Theo our new Communities Manager, Nikki C our fabulous new Executive Producer and Chris our new Account Director; it isn’t always like this but we do try to have fun doing what we do. Big thanks to our Director of Fun, Isobel for arranging it and giving us a great time. The biggest question is how are we going to beat it next year? Watch this space…



  • We’ve been working with England and Nottinghamshire cricketer Stuart Broad, Olympic gymnast Dan Keatings, England and Northampton Saints rugby player Courtney Lawes and GB middleweight boxer Anthony Ogogo on Maximuscle‘s new campaign. The sportsmen all feature in the campaign, which brings to life the excitement, drama and values of their different sporting disciplines.

    The campaign launches 1st July, watch out for it and let us know what you think.

    Here’s a little taster in the meantime…

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