As the new football season kicks off, The Minimart has been appointed to work with Women’s Aid on Football United Against Domestic Violence to highlight the rise in domestic violence around football matches by encouraging fans, clubs and players to show domestic violence the red card once and for all.
Alarming research shows that when the England football team play during international tournaments reported incidents of domestic violence increase by a quarter on the day and more than 10 per cent the following day.
The Minimart created the campaign name and identity and has shot two films: a hard hitting viral to highlight the core issue and a fundraising film to support ‘Charlie’s Big Challenge’, a 250 mile, seven day ultra-marathon being undertaken by TV presenter and Women’s Aid ambassador, Charlie Webster. The challenge will see her visit over 40 football clubs across the country with the goal of raising £100,000 for Women’s Aid and sending out the message that domestic violence has no place around football. She will be joined by footballers and other celebrities who will run sections of the route with her. Women’s Aid will be promoting the challenge at every opportunity, encouraging the public to get behind Charlie by sponsoring her to complete the challenge.
The ‘Charlie’s Challenge’ film will air in the lead up to the event in January, while the viral will launch in the lead up to the World Cup in June 2014 for maximum impact.
Show your support, sponsor Charlie at www.justgiving.com/charliesbigchallenge or text CBC to 70300 to sponsor Charlie and donate £3* to Women’s Aid