24th August 2016 - No Comments!

Brent Gosling joins as Strategy Partner

Minimart has announced the appointment of Brent Gosling as the agency’s first Strategy Partner, a move that will further bolster the senior team of the independent advertising agency. With over 25 years of experience working with some of the world’s leading brands, Brent will play a key role in defining the strategic offering, with a focus on the company’s ‘fierce thinking’ approach.

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12th May 2016 - No Comments!

My first agency experience

Coming from a creative background and with a passion for advertising I hoped I would land on my feet in my new role on the accounts team of the Minimart. Little did I know I had a whole new language to learn and lifestyle to adapt to. I remember being asked on one of my first days on the job to 'take the RFI to the AAR'. At that point in time it might as well have been in Japanese. Seven months down the line those words are second nature to me.

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6th May 2016 - No Comments!

The Minimart Vs. Tough Mudder

There are many ways to spend your May Bank Holiday. Perhaps you could meet up with old friends for a lovely relaxing BBQ. Maybe you could travel home and enjoy being lovingly looked after by your good old mum? Or, if you’re like seven rather unfit Minimarters - you could head to Henley-on-Thames to take on what’s famously known as ‘Probably the toughest event on the planet!’ Tough Mudder.

On your marks…

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15th April 2016 - No Comments!

What makes a good placement team?

As a fresh bunch of new young creatives put the finishing touches to their books (or rather online websites) at universities and colleges across the land, me and my Art Director must once again decide on what makes a good book, or rather a good placement team? What makes them standout from the crowd? And most importantly, what makes them a team you just have to get in… and hopefully one-day hire?

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12th April 2016 - No Comments!

Have you ‘ad’ your chocolate this Easter?

Confectionary adverts are the stuff of legends. They vary from being overly sexual, cringeworthy… and sometimes just downright bizarre.

This Easter at Minimart we’re playing homage to some of the most delicious ads of all time by setting this rather tasty little quiz. Question is, are you full of ‘cracking’ ad knowledge – or is your brain as empty as… well an Easter Egg? Let’s find out.

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17th March 2016 - No Comments!

St. Patrick’s Day in Soho…

Nobody wants to hop on a Ryanair flight to Dublin, pay £200 for a Travelodge, just to then be crammed in alongside a bunch of tourists in giant green hats.

That’s why we’ve compiled a list of the best St. Patrick’s Day offerings in Soho. Read on to find out how you can soak up the finest Irish ambience (and booze of course):

 

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