We are really excited to announce that The Minimart has won the prestigious Gold accreditation for Continuous Professional Development from the IPA. This is a benchmark for best practice across the advertising, media and marketing communications professions, supporting growth within each agency and the industry as a whole.
Inspired by our creative department, we made the decision in January to create a facebook page devoted entirely to the training we do here at The Minimart. Every person in the agency is featured throughout the year’s timeline and all give voice to their objectives both personally and as a team. So the main support for our ‘Pursuit of Gold’ is in keeping with our own objectives as an agency, a nod to the world we occupy and in line with our own environmental policy.
This is how we feel we gave substance to the work we have done throughout the year. The page is rich in video and content generally. It details our successful weekly ‘Binge Thinking Sessions’, our Agency weekend Challenge in Montreux plus a ‘smorgasbord’ of internal and external training events which have helped us to improve the quality of our service. Caring about how we train our team is also an important factor in why good people want to join us.
The IPA reported, “The Minimart have prepared a superb submission. Brilliantly presented and delivered in an innovative way, but it certainly is not style over substance. The culture of CPD and the focus on people as the key driver for growth was seamlessly integrated into the plan for the year. A really innovative and powerful build on standard appraisals. A truly great submission demonstrating the power of embracing CPD into the heart of the agency. “
Says Pete Markey, Chief Marketing Officer, RSA Group and 2012 Chairman of Judges: “It’s been a huge privilege for me to be this year’s IPA Gold Chairman of Judges. I have been massively impressed by the sheer passion, energy and drive among IPA member agencies to really invest in and develop their teams. What is clear is how IPA member agencies are seeing the direct and powerful link between investing in their people and business performance – for agencies at the very top of the game, these two elements are very evidently entwined. As a client, it gives me an even greater confidence in how our excellent IPA member agencies are helping to drive real competitive advantage and results for a business like my own, by recognising and valuing the importance of their people. Exciting times.”
If you’d like to find out more and take a peek at our timeline contact Jo Smith.