To celebrate the launch of Splash, the new fragrance for men from Joop!, we designed, built and hosted an interactive online game where players use their skill to drench a girl by pulling off the perfect dive bomb into a swimming pool. Scores for three dives were featured on a scoreboard with the highest winning a holiday. The game ran for 6 weeks gaining over 50,000 well targeted players
Our model, Elle Basey had to be splashed over 100 times in the shooting of the viral in Dubai (during a sand storm!)
