To launch Rubicon’s Watermelon juice we created this 30 second ad in Cuba dramatising how due to the cumbersome size, Rubicon’s juice is a much easier way to enjoy the delicious taste of watermelon.
We have been frequently asked what the music track is on this ad. It is called ‘Watermelon On The Vine’ by The Delta Rhythm Boys.
We’ve worked with The Minimart now for 6 years. They’ve really been one of the integral parts of our business growing so strongly over a the years and being one of the fastest growing soft drinks brands. I think the proof is in the results.
Ben Anderson
Brand Group Manager
Rubicon
