To create a viral buzz around the signing of Graeme Swann and Muttiah Muralitharan as ambassadors for Rubicon’s cricket association.
People enjoy seeing sportsmen out of their comfort zone pitted against each other in an extraordinary situation.
The Genuine Emotional Motivation was amazement.
We balanced a glass on top of a cricket stump and balanced a 50p on the edge of the glass. We then challenged the world’s two greatest spin bowlers to knock the coin off the glass without knocking the glass off the stump, all with regulation deliveries down the full length of the wicket. (22 metres) The result was a stunning film and led to a massive viral buzz.
YouTube and PR.
With no professional paid for seeding, we have achieved over 320,000 views in the first four weeks on YouTube, were ranked the day’s 25th highest viewed global sporting film and received press coverage as far away as India, Sri Lanka, New Zealand, Australia, Canada and US. It has been picked up by Twitter luminaries including Stephen Fry and Derren Brown. Fans are starting to recreate the film.
1969: New 50-pence coin sparks confusion
The seven-sided 50p coin came into circulation to replace the 10-shilling note - but it has received a mixed reception.
We’ve worked with The Minimart now for 6 years. They’ve really been one of the integral parts of our business growing so strongly over a the years and being one of the fastest growing soft drinks brands. I think the proof is in the results.
