Raise awareness of Macmillan nurses and generate online donations.
There was a lack of understanding of the support that the Macmillan nurses actually provided.
The genuine emotional motivation was appreciation of the dedication of the Macmillan nurses.
We developed a banner campaign that introduced real life Macmillan nurses and highlighted the great work that they do.
Online display advertising and landing page.
Due to client sensitivities around this campaign we are unable to publish results. The client however was delighted with the campaign.
As of June 2011, there were 3,549 Macmillan nurse posts across the UK, both in hospitals and in the community.
