The Minimart has won the digital task of providing the British Red Cross with a dynamic creative campaign designed to encourage people to learn first aid online.

The resource, known as Everyday First Aid, will be launched by the British Red Cross on Saturday (10th September 2011) to become what experts say is the “simplest ever way to learn basic lifesaving skills.”

Developed specifically to be easy to learn, easy to do and fit in with people’s busy lives, the free online resource which features videos, real-life scenarios, animations, downloadable content, and is designed to be used at people’s own pace, can be accessed online at
www.redcross.org.uk/everydayfirstaid.

The Minimart creative idea features a series of scenarios that equate first aid situations to a series of every day decisions, removing the daunting feeling most people associate with first aid and therefore reducing the paralysis of indecision.

Tim Clyde, managing partner of The Minimart said: “First aid is one of those things most of us know we should learn but never seem to find the time, so we are delighted to be helping British Red Cross encourage people to learn online.”

The campaign will run to coincide with World First Aid Day on the 10th September.

Joe Mulligan, British Red Cross head of first aid education, said: “We need to make first aid less daunting and more accessible. In the same way that everybody knows to call 999 in an emergency, we need to make sure everybody also knows the simple first aid steps prior to emergency help arriving so that they can give people the best chance.  He added “Everyday First Aid gives people the opportunity to learn basic first aid skills in their own time and in a way which is relevant to them. It is a huge challenge to us as an organisation to bridge the gap between someone willing to learn first aid and them actually engaging in learning”.